Kinder Chocolate

Kids won’t be kids forever, so dig into what they love. We created this campaign to launch Kinder’s oldest and most beloved
chocolate product, Kinder Chocolate, for the first time in the U.S.! It celebrates parents who get down on their kids level, allowing
them to truly be a kid and Let That Kid Flag Fly. The Kid Flag energy didn’t stop at TV, this campaign jumped off the screen into our
Kinderland pop-up museum, onto a float at the Macy’s Thanksgiving Day Parade, and made its big premiere on the Today Show.
Copywriter: Samantha Bordignon