American Apparel - Student Work

American Apparel grows their own cotton and wants you to be a part of it.
Introducing Home Grown, Home Sewn. We took 100% American and made
it 100% local. You buy it, we plant it, you follow it, we sew it, you rock it.

Art Director: Brittany Rubin
Copywriter: Bridget Natale
Copywriter: Justin Lake

New Website Landing Page

Tractors driving around cities will grab the attention of future consumers for their “Home Grown, Home Sewn” project.

American Apparel will be setting up shop at local farmers markets where consumers will be able to purchase the cotton seeds for their new “Home Grown, Home Sewn” shirt.

Upon purchase, you will be given a card with your local instagram handle to follow the progress of your shirt.

Daily photos and videos will document the entire process of making your shirt.