Dyson - Vacuums

Working at Dyson was a really cool, niche education. My Creative Director had told me it takes about 3 months to really start absorbing anything. There’s so much to learn—an extensive brand book, a reason ‘why’ behind everything, and words like “Coanda effect” and “Hyperdymium motor.” You get to become an expert in what technology and innovations make each machine unique and qualify them as the best of the best in their categories.

James Dyson launched the first bagless vacuum, the DC01, in 1993. He was frustrated that his home vacuum was losing suction. So, he took it apart and realized the bag was clogged. At his core, James Dyson wants to solve common problems, and that remains the insight behind all of Dyson’s machines to this day. (At onboarding, everyone has to take apart a Dyson vacuum to learn about all the pieces).